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Christoph Grizzard Reviews the Importance that Travel has on your Business’s Bottom Line

Christoph Grizzard

Travelling has proven to be an important part of a company’s growth. Recent studies conducted by Oxford Economics revealed that for every dollar a company invests in business travel, they reap an average of $12.50 in increased revenue and $3.80 in profits. Business travel and its benefits does vary from industry to industry, and Christoph Grizzard believes that the direct marketing industry depends on travel to a certain degree for growth.

How you ask?

Christoph Grizzard explains, “I have recently returned from a business trip in Switzerland. Meeting up with potential clients on a one-to-one basis is crucial to developing a solid relationship. Getting to know your clients on a one-to-one basis helps build trust and gives you that competitive edge. Running a direct sales business has shown me that face-to-face contact with people is irreplaceable. Technological advancements like Skype have made keeping in touch easier, however I still recommend that initial relationships are built on face-to-face meetings.”

The study also showed that executives and business travellers surveyed estimate that 28% of current business would be lost without in-person meetings. (http://planyourmeetings.com) The study also demonstrated that in-person meetings have a strong effect on whether clients actually start working with a company or not. Christoph Grizzard agrees with this finding, stating, “Part of my job as a CEO is client development. New clients always helps increase our growth in our current market as well as helps us expand into new sectors and geographic locations. We pride ourselves in having open and constant communication with all of our clients. A large percentage of our meetings are conducted face-to-face and we feel this gives us a competitive edge.”

Roger Dow, president and CEO of the US Travel Association added to the findings by stating, “Business travel is economic stimulus and in order to grow business you have to invest.” The Oxford Economic study covered 14 economic sectors over a span of 13 years. Findings were verified through a combination of three separate surveys of corporate executives and business travellers and a broad review of related research before being reviewed by Dr. Martin A. Asher, adjunct professor of finance at the Wharton School.


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