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Christoph Grizzard Reveals How to Build a Personal Brand
Smart businesses know all about the importance of building a brand. Brands that are easily recognised by the public are more likely to attract new customers, and also build up loyalty among their existing customers. It can be just as important for an entrepreneur to build a personal brand, however, as this shows the public the human face that lies behind their business. An article in Entrepreneur magazine recently revealed tips on how to grow your personal brand. Here, Christoph Grizzard reviews the article, and considers the benefits that a good personal brand can provide.
“It’s easy for entrepreneurs, especially when they’re new, to miss the importance of having a personal brand, but it can make all the difference”, said entrepreneur and mentor Christoph Grizzard. “Consumers like to deal with humans, not faceless corporations. That’s why some of the world’s biggest companies, like Apple, Microsoft, and Virgin, have instantly recognisable leaders. By building your own personal brand, consumers will come to know and trust your business.”
The author of the article looks at how each season of the year provides an opportunity to build up a personal brand. In the early part of the year motivation is high, and it’s a perfect time for reflection and formulating plans. Use this time to think about what you want to achieve as a brand. In the next quarter, you can take concrete steps to put this into action. It’s a time to communicate with others, and show them what makes you stand out from the crowd. Social media and direct communication methods should both be used for this.
“The four tips within the Entrepreneur article can be extremely powerful when used together”, said Christoph Grizzard. “Remember that your aim is to build up your presence and recognition with both your peers and the public. This should be at the heart of all that you do, and direct communication is a great way to achieve it.”
Christoph Grizzard is himself an expert in direct communication and marketing. His mentoring in this area can help businesses make the most of the opportunities that are ahead of them.
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